Money Making Insider Archive January 2009

5 Ways to make hard decisions a little easier

Whenever I’ve had a decision weighing on my mind, it’s kept nagging at me. But when I finally made the hard call, it was never as bad as I had worked it up to be. In fact, I’ve found that the longer you chew on it, the worse it gets...

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Get rich with rights

“If the TV ads do as well as we hope, you’ll get a big payoff,” said the company’s president as she handed me a cheque. I didn’t even bother to ask how much the “big payoff” might be. That’s because the “small money” she’d just handed me was a six-figure amount.

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How to change your work habits and become a success machine

You may be motivated to get to work on your big plan, but worried because you have never been able to work as hard as you know you will need to. That’s the big problem you face now. How can you make sure you keep on working?

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How to make your customers an offer they'll never refuse...

“Use a strong guarantee” is standard advice in direct marketing. Without a strong guarantee, your sales will slow to a trickle. But what, exactly, makes for a “strong” guarantee?

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Use this persuasion tactic to make more sales

Though they came to me already armed with impressive writing skills, they had no selling skills. And they just couldn’t seem to acquire the knack of using words to persuade others to take a particular action...

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Before you make another business decision – read this

In last year’s best-seller Blink: The Power of Thinking Without Thinking, author Malcolm Gladwell points out that our “adaptive unconscious” is constantly making assessments about people and situations in just a matter of seconds...

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The unexpected side effects of making money

My life changed when I decided, one day, that “make a lot of money” would be my number one goal. Focusing on that goal and making it a priority changed my income… from about R500,000 a year to seven-plus figures. 

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How to establish "brand presence" - even if you’re not a brand marketer

The end goals of direct-response marketing (DRM) and brand marketing are entirely different. Direct response wants to get the customer to provide information or open his wallet. Branding, on the other hand, wants to get the customer to remember the product.

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Targeting the RIGHT Keywords for Your SEO Campaign

Keywords are the most basic components of search engine optimisation (SEO). Once you know how to use them, you can drive your site to the top of the search engines… get more targeted traffic to your website… more sign-ups… and, eventually, make more sales...

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Before you make another decision – read this

In last year’s best-seller Blink: The Power of Thinking Without Thinking, author Malcolm Gladwell points out that our “adaptive unconscious” is constantly making assessments about people and situations in just a matter of seconds.

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