There are many ways to get your website viewed, but you have to be careful. Buying what is known as “Guaranteed Traffic” is not a good idea, and generally results in no sales for most businesses. Guaranteed Traffic is usually made up of people who are “paid to surf” or generated with misleading links, pop-unders (which most users hate), and traffic exchanges. This is the worst-quality traffic.

"I'll build your website – only R895! Call 800-XXX-XXXX." No, it wasn't the copy for a classified ad or a posting on a freelance job site. It was a "bandit" sign, stuck in a grassy highway divider down the street from my house.

Words are innocent and powerless in themselves, as Nathaniel Hawthorne said, but they become immensely powerful in the mouth of someone who knows how to use them to persuade others to follow his lead. And it doesn't take much. If you improve your speaking skills by just 10%, you will double your personal power.

Your business - whether you are an information marketer, retailer, catalogue merchant, manufacturer, service provider, freelancer, or consultant - has not one but two unique selling propositions (USPs): The tangible and the intangible.