I can’t believe it.

2010 is just over the horizon. I still remember sitting in traffic, listening to the announcement that we’d won the 2010 World Cup bid. I thought to myself: Where will I be in 2010? Married? With children?

Well, I’m not married and there are no children are on the horizon right now. Nevertheless, a lot has still changed since then. I’ve pursued my dreams and I can honestly say, I lived well. Isn’t that a great thing to be able to say at the end of 2009!

And you?

Have the last four years turned out how you planned?

I’m sure there have disappointments, but successes too. Isn’t that the nature of life? I sometimes think it’s a fatal flaw in us humans. We’re always striving for “perfect” happiness. This “perfect” life. Yet – the real beauty of living is in having a FULL life. And that means experiencing good and bad times.

But I have a feeling that 2010 is going to be a good year for us. We’ve survived a recession (wasn’t that fun?). Struggled through financial times and came out stronger.

And now we stand on the brink of a New Year and I can’t help but feel a flutter of excitement.

It’s the feeling that a blank canvas is waiting and you can paint it with whatever you like.

Do you want this to be the year you started your own business?

Do you want this to be the year you earned a million rand?

Do you this to be the year you had the courage to follow your dreams?

If you want it. You can take it.

And I’ll be here to help you along the way. I’ll give the contacts you need. The insider information. The tips and tricks that will help you get there.

Together, I want us to be able to say that 2010 was one of the best years we’ve ever had.

Are you ready?

Let’s get started by uncovering the hottest business opportunity of 2010…

P.s. I’d really love to know what you’d like to achieve in 2010. If you have a free moment, please pop me an email at: pascale@fsp.co.za.  I’d really like to hear from you!

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The best business to start in 2010
By Michael Masterson

What do you really need to start building a life-changing amount of wealth?

Your Retirement Annuity ain’t gonna do it. Neither is your day job.

But Info-Net Marketing will.

What is it?

Info-Net Marketing is a combination of information publishing, direct marketing via e-mail, and the Internet. And in the years since 2000, these three elements have converged in a very powerful way.
In fact, it is probably the best way for newcomers to get in the information publishing game. By newcomers, I mean young people fresh out of university, middle-aged people who want a career change, and retired people looking to make extra income working a few hours a week.

You can understand why I say Info-Net Marketing is the “best business in the world” for newcomers by looking at the main advantages of each of its three elements.

Information Publishing

You can keep dozens, even hundreds, of digital products in “storage.” And you can sell them to your customer base, a little at a time, indefinitely.

Direct Marketing

You can start out small and keep testing new products and promotions cheaply. When you find something that works, you can “run it out” quickly.

The Internet

Because of the low cost of customer contact via e-mail, you can communicate with your customers daily — and thus significantly increase (even quintuple) the lifetime value of each buyer.

If you want get into a new business without spending a ton of money, you should definitely consider Info-Net Marketing.

Most people who have started online businesses in the past 10 years have used models based on affiliate marketing and advertising. These sometimes work, but they are more costly and much less efficient than direct marketing. Plus, they don’t give you the chance to “run” with your winners.

Let me give you a quick example of how Info-Net Marketing works:

Let’s say you write a book or have one written for you.

From the book, you create a special report. The special report focuses on one of the best ideas the book has to offer. You sell that report inexpensively online — maybe even give it away for free.

The report is used to draw in prospective customers, to develop your own house file.

Essentially, you use the report to capture names and e-mail addresses. As they come in, you give those folks more stuff — good stuff — for free. You give them a free e-mail newsletter. You send them occasional news alerts. You start to build a relationship.

How often do you communicate with your house file? Daily. Why not? Thanks to the Internet, it costs next to nothing. And this has radically changed our business.

In the old days, when we communicated with our customers through the mail, it cost about R5 per contact (for printing costs, postage, etc.). If, on average, each customer was worth R300 in sales to you over the course of a year, how often could you afford to do a mailing? Maybe once a month. Tops.

But now, as I said, you can “talk” to your customers on a regular basis. And before long, they recognise your name. Not only that, but because of all that good free stuff you’ve been sending them, they think of you as a source of reliable, useful information.

That’s when you can begin to sell them things — starting with the book you used to create that original special report. Then, based on that same book, you sell webinars, teleconferences, live seminars, and thin-sliced reports. For each thin-sliced report, you take one of the chapters of the book and make it bigger and deeper. And you sell those reports for R199 apiece, R299 a piece, R399 a piece. And then they themselves can develop into personal coaching programmes you sell for thousands.

Your fixed costs for all of these products — the book, the reports, the webinars, the teleconferences, the seminars — are extremely low. But the profit potential is huge.

This is one dynamic model Fleet Street Publications uses.

With Info-Net Marketing, direct marketing meets information publishing meets the Internet.

It really is the best business in the world.