How to sell information products
Money Making Insider | 26 February, 2009 | Hot Topics:
The power of affiliate marketing in the employment market
By Marc Charles
Employment websites generate hundreds of millions of page views every month from job seekers and employers. And employment-related searches are consistently among the most popular on Google, Yahoo! and MSN. (Especially these days, with layoffs happening in droves.)
There are dozens of ways to harness that huge market with your own online business. But one of the best is to specialise in a specific job-search niche - and then link all of the articles, discussions, reviews, job postings, images, and “Featured Companies” on your website to a major affiliate partner site.
For example, you could start a site devoted to Silicon Valley start-up employment. Or you could start an employment blog for registered nurses. (The healthcare industry is a popular niche.) Then hook up with one of the top employment affiliate providers - e.g., Yahoo!, HotReach, or the Monster Affiliate Program.
When a visitor to your website clicks on a link and then posts a resume or available job on the affiliate partner site - you get a commission.
Most employment affiliate programs (the best ones, at least) offer commissions for three types of transactions:
1. For every employer who posts a job, purchases resume access, or both. Commissions range from 15 to 20 percent.
2. For each new resume that is posted to the site. (This also applies when a posted resume is revised.) Commissions for this vary with each program, but it’s usually between $1 and $2 per posting (that’s around R10-20).
3. For each new account that is created by a job seeker posting a resume. Again, the commissions for this vary, but will typically be between 50 cents and $1.50 (that’s between R5 and R15).
As an employment affiliate, you can promote any or all of these services.
Fifty cents here and two dollars there may not sound like a lot of money. But if, for example, 50 employers per month post jobs or access resumes on an employment site using your affiliate link, you could make R10,500 to R35,000 every month.
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Editors note
Chris Densley
Business Opportunity Guru and contributer to Insider Secrets
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