Dear friend,

Do you sometimes feel like you've done everything you can on something. Yet, you're not making any head-way?

Business guru, Rich Schefren, explained that thinking profoundly about one's business is the best and possibly the ONE saviour for your business.

And I know this applies to every aspect of one's life - even if you don't own a business. It could be your career, your family life, personal life etc that needs a little jolting.

So here's his tips to get your business and life going in the right way again, when things seem somewhat damp...

1. Spend 15 minutes identifying all the obstacles currently standing in the way of your business/life goals. Then choose the one you believe will give you the biggest payoff if eliminated.

2. Next, spend 15 minutes trying to uncover the root cause of that obstacle. You can do it by thinking about the obstacle and asking yourself, "Why am I experiencing this stumbling block?"

When you have an answer to that question, ask yourself WHY about your answer. Keep repeating the process until you've drilled down to the root cause of the obstacle - at least five levels below the surface.

3. Now, spend 15 minutes brainstorming as many different approaches as you can come up with to dealing with the root cause of the problem. Choose the solution you believe to be best.

4. Finally, for the last 15 minutes, think through all the steps you'd need to take to execute the solution you just identified.

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The only way to start a business...
by Michael Masterson

Devote 80 percent of your initial resources to discovering an efficient way to sell your product.

Once you have done that, you have found the key to successfully market it. With that key in your pocket, you don't have to worry about all the other problems that will arise in the natural course of business.

You won't have to worry, because you will be able to create the one thing that can solve almost every business problem: cash flow...

Stick to this plan and you won't go wrong:

Ready: Get your product idea ready. Make it good enough to sell. Don't worry about making it perfect. There will be time enough for that later.

Fire: Start selling it. Sell it every way you can. Test different offers. Test different ad copy. Test different media. Keep testing until you discover something that works. This is what we refer to as your Optimum Selling Strategy (OSS).

Aim: Expand your customer base by focusing on your OSS. As your customer base grows, develop business procedures to accommodate that growth.

Hire the best people you can to manage your business. Discover, through "back-end" marketing tests, other products and services that your customers will buy. Use those discoveries to refine and perfect a fast-selling line. As this back-end business flushes cash into your company, invest a good deal of that cash into front-end marketing.

Ready, Fire, Aim doesn't mean you are willing to be sloppy. Nor does it mean you are willing to sell second-rate products to your customers. On the contrary, Ready, Fire, Aim is the only truly practical way to find out what your market really wants from you.

And for a small business, Ready, Fire, Aim is the best way to get from good to great.

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To your Success,

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Source: www.earlytorise.com