Hi there,

The year was 1941…

Swiss inventor George de Mestral decided to stretch his legs after spending hours behind his desk at work and took his dog for a walk...

After a lively jaunt on the Alps, de Mestal and his dog returned home.

It was then that he noticed his dog’s coat and his pants were covered with cockleburs.

Being a naturally curious man, de Mestral took a closer look at the cockleburs under a microscope. That's when he discovered their natural hook-like shape.

And the rest, as they say, “Is history!”

Seven years later, de Mestral completed his “masterpiece” and officially brought Velcro into every home.

Today, analysts estimate this nifty clothing staple generates annual sales of around $10 million!

Read on to discover how to get your creative wheels turning... Who knows... Maybe you too will create an idea that could spark a multimillion rand industry!

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Revealed: How to create new ideas that could spark a multimillion rand industry

Imagine if you could turn on creativity like starting a car, rev the engine to get up to speed, cruise along in the fast lane and then park it in the garage until you needed it again. Is there anything you couldn’t accomplish?

We’ve all had days when the engine stalls, a tyre is flat, or road construction brings traffic to a screeching halt. Nothing seems to get us going.

It’s the same in business… Some days, you’re on the very top of your game, other days you’re willing yourself to idle along in first gear.

But you can’t always sit around and wait for inspiration to strike. Amateurs wait for inspiration. The real pros get up and go to work. They understand you aren’t born with creativity… And you have to cultivate creativity on an ongoing basis.

Here are some ideas to help you do just that...

Has your creative wheel run dry? Try this...

1. Keep a journal: Record ideas as soon as they come to you by keeping a notebook close at hand all the time. I’m talking about a real notebook, not a digital one, because it allows you to make sketches and drawings and anything else that lets you capture your thoughts perfectly. When you need to charge up your creativity, browse through your notebook for ideas and examples.

2. Search your environment for inspiration: Artists find inspiration in many unlikely places. If looking at the same four walls every day limits your perspective, add some elements that help you see things in a new way – pictures, plants, books, even toys.

3. Question everything: Ask “why” and “how” to determine if there’s a better way to solve a problem. Another favorite question of mine: “What’s missing?”

4. Turn problems around: Switch gears by looking for the opposite of what you want. Exploring how you could make a bad situation worse can sometimes tell you what not to do. Looking for a bad idea may lead you to a good one.

5. Combine random elements: Try this exercise: Look at two items on your desk right now and figure out a way to put them together. A clock radio and a coffee mug, for instance, could be turned into a coffee mug with a clock on it, maybe at the bottom. This won’t necessarily generate a useful idea, but it will train your mind to see different possibilities.

6. Recruit a partner: Bounce ideas off another person –someone you’re comfortable with, but someone who will challenge you when necessary. With another person involved, you’re not limited to your own experience and perspective.

7. Read something totally different than usual: Too often, we find ourselves looking at the same newspapers, trade publications, blogs and the like. Pick up a murder mystery, a gardening book, a Shakespeare volume anything that’ll teach you something you didn’t know anything about.

8. Tolerate failure: Expect to make some mistakes when you try new and different approaches. Sometimes colossal failures lead to spectacular successes.

9. Listen to your “inner child”: Ever notice how kids are unafraid to take gigantic risks or make outlandish statements when confronted with a problem? They haven’t been trained yet to take the safe approach. Even if their ideas aren’t fully developed, their dreams are big enough to take chances.

10. Relax your mind: Give your subconscious a chance to work by turning your brain off from time to time. Don’t focus on work or solving problems constantly. Take time to exercise and relax, and give yourself permission to think about other things. A tired mind won’t generate fresh ideas.

Many good ideas have been discovered because someone poked around in an outside industry or discipline and applied what he found to his own field. For example, did you know that World War I military designers borrowed from the cubist art of Picasso and Braque to create more effective camouflage patterns for tanks and guns.

Moral of the story: To get what you’ve never had, you must do what you’ve never done.

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In the name of happiness,

Your Insider

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